Greater Westfield Chamber of Commerce

Westfield State University to Offer Search Engine Optimization (SEO) Workshops

The College of Graduate and Continuing Education will offer a series of workshops on search engineo (SEO) on Tuesday and Thursday nights, March 20 through March 27, from 6 to 8 p.m. at Westfield State University.

In this three-part series of two-hour workshops, participants will examine current SEO best practices to increase brand awareness, local web visibility, web traffic, organic rankings, revenue, and ranking metrics. Upon completion, participants will better understand how SEO works, why some pages rank highly, and how to adapt online content to improve SEO results.

The cost for these workshops is $60. To register online, visit

This workshop will be led by Scott Pierson, an established SEO consultant, speaker, blogger, trainer, and adviser. As a long-time speaker, Scott offers beginner, intermediate and advanced level workshops about local SEO, organic SEO and Google pay-per-click advertising.

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