Greater Westfield Chamber of Commerce

Lashway Transitions to Vice President Sales and Product Manager

As, Berkshire Bank - America's Most Exciting BankSM – continues to expand, it has enhanced its retail delivery process with the addition of a product and sales manager. Heather Lashway, formerly the bank’s New York regional manager has been selected to fill the vice president position.  

In her new capacity, Lashway will work closely with the retail banking regional managers to ensure products and services are effectively and efficiently communicated to customers while maintaining outstanding customer satisfaction. She will also work cooperatively with other business areas to ensure all financial needs of customers, including lending, insurance and wealth management, are being met.

 In commenting on the appointments, Tami Gunsch, senior vice president of retail banking, said “As we expand our footprint throughout New England and New York, we remain committed to providing the very best service and top-quality banking products to our customers. As a result, we are pleased to develop this new position for which Heather is extremely qualified. Her extensive banking experience coupled with her customer-centric focus and leadership skills make her a perfect fit for this important position within America’s Most Exciting Bank.” 

Lashway joined Berkshire Bank as vice president, regional manager – New York Region in April 2011, bringing with her 17 years of experience in retail banking. This year The Albany Business Review named Lashway to the prestigious list of “Forty Under Forty” honorees. Prior to joining Berkshire, she was with Citizens Financial Group, where she served as senior vice president, sales manager for 225 branches in New York. Lashway earned her bachelor’s degree from Saint Michael’s College.    

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