Greater Westfield Chamber of Commerce

Bright Cloud Studio Designs and Builds Beautiful Annual Report Website for Baystate Health

Baystate Health Annual Report Website

Baystate Health, based in Western Massachusetts, is a not-for-profit, multi-institutional, integrated health care organization serving more than 800,000 people. Baystate Health has a workforce of roughly 12,000 employees making them the largest private employer in the region.

Bright Cloud Studio worked closely with Baystate Health to design and develop their 2017 Annual Report website. The website not only shows the amazing work they do and impact they have in Western Massachusetts, but also that Baystate Health is made of real people with common goals of caring for individuals and the community.

Design Goals

  1. The first goal was to make people the priority. People are what create the numbers and the positive impact that Baystate Health has. Bright Cloud Studio designed the site around large images and video of people allowing them to take center stage.
  2. The website needed to look like Baystate Health. It had to match the brand and be forward thinking, but also stand alone as its own website. Bright Cloud Studio used Baystate’s colors  and branding to create a custom layout tailored specifically to the content of the site.
  3. The site needed to keep things simple and clean, highligh the content but not overpower it. Bright Cloud Studio did this by using gradients and subtle animations to aid in the navigation.

When working with Bright Cloud Studio you gain a partner that wants your online pressence to work for you as much as you do. They custom design and build everything based on your specific marketing goals so that you can reach and convert more people while building trust in your company.

Learn more at or call them at 413-885-0378.

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