Greater Westfield Chamber of Commerce

Berkshire Bank Receives Six Marketing Awards

Berkshire Bank, America’s Most Exciting Bank®, is excited to announce that it was recently honored with six awards for community engagement and marketing of leading edge products. The Bank was recognized at the Financial Marketing Awards in Newport, RI and the New England Financial Marketing Awards in Burlington, MA; both events took place in March. 

The Financial Marketing Awards are the oldest and most respected financial awards in New England. The awards program honors banks and credit unions for creative marketing and branding efforts, while the Community Champion Award recognizes a bank or credit union for the difference they make in the community. Berkshire received recognition in the following categories:

  • Community Champion Award – Gold for Pittsfield Public Schools attendance billboard
  • Loan Award  - Silver for  home equity (HELOC) campaign
  • Deposit Award – Bronze for Leap Year deposit campaign

The New England Financial Marketing Association is one of the country’s largest and most respected trade associations of its kind and has a diverse membership representing financial institutions with assets ranging from less than $500 million to over $5 billion. Their annual awards program honors banks and credit unions in Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine and Vermont for creative marketing, branding and community efforts. Berkshire received recognition in the following categories:

  • Overall Community Service – 2nd Place for Xtraordinary Day campaign
  • In-Branch Design – 2nd Place for Mid-Atlantic region branch design
  • Customer Service – 2nd Place for Game Plan point of sale

Both sets of awards identify Berkshire Bank as a brand leader with a community oriented approach. Being recognized in this capacity highlights the Bank’s unique culture and approach while underscoring its commitment to performance and to delivering a highly-personal and engaging banking experience. The awards demonstrate and reinforce Berkshire Bank’s desire to help customers find life’s exciting moments.

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