Greater Westfield Chamber of Commerce

Berkshire Bank Announces New Website Launch

FOR IMMEDIATE RELEASE: Thursday, February 28, 2019


Contact: Heidi Higgins
Berkshire Bank
Phone: (413) 236-3756

New Site to Improve User Experience

PITTSFIELD, MA - Berkshire Bank is proud to announce the launch of its newly designed website. The new site, developed in collaboration with ZAG Interactive, will improve the user experience by being more consumer-focused and easier to navigate.

The new website is designed to help customers at every step – from relevant resources on specific project pages to a solution finder that connects common customer needs with related products and services. The site also conforms to current ADA guidelines, making visitor usability a priority. Along with a refreshed design, the fully mobile-friendly site provides a seamless experience for customers to access their banking needs anytime, anywhere.

Key benefits of the new site include:

  • Fully mobile-friendly site – provides a seamless experience on a desktop, mobile device and tablet
  • Improved user experience – simple and easy to navigate, allowing customers to spend less time searching and more time learning about Berkshire Bank’s exciting products and services
  • New and improved look and feel – a seamless experience interacting with the Bank’s “Life is exciting. Let us help.” brand  

“The new website perfectly complements Berkshire Bank’s commitment to its customers with banking in the 21st century,” said Ken Seeber, SVP, MyBanker Leader. “The financial industry is at a place where it is shedding the traditional banking approach and transitioning toward a space where consumers desire banking at their fingertips. This website, along with MyBanker, give our customers the convenience of technology while providing the human touch in a digital age.”

The new website embraces Berkshire Bank’s colors and captures the Bank’s character through custom design elements. To create excitement and bring out the brand, the new website design uses relatable photography, iconography and subtle animation to position the Bank as a leading financial institution committed to its local communities. The website was designed in coordination with ZAG Interactive, a full-service digital agency based in Glastonbury, CT.

A link to the new website can be found here:


About Berkshire Bank

Berkshire Bank, is recognized for its entrepreneurial approach, relationship customer experience and distinctive culture. With $12.2 billion in assets, Berkshire provides business and consumer banking, mortgage, wealth management, investment and insurance services through 113 full service branch offices throughout New York, Connecticut, Vermont, New Jersey, Pennsylvania, and Massachusetts, including Commerce Bank, a division of Berkshire Bank. Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank. Berkshire Bank was named one of Massachusetts' Most Charitable Companies by the Boston Business Journal in 2018. The Company has a pending agreement to acquire SI Financial Group, Inc. and its subsidiary, Savings Institute Bank and Trust Company, a $1.6 billion dollar bank with 18 branches in Eastern CT and 5 branches in Rhode Island. To learn more, visit, call 800-773-5601 or follow us on: Facebook, Twitter, Instagram and LinkedIn.  Berkshire Bank is the official bank of NESN's Boston Bruins coverage.   Life is Exciting.  Let us help.®

About ZAG Interactive

ZAG Interactive is a full-service digital agency with over 17 years of experience building award-winning websites that deliver results. With experience across many industries, ZAG’s financial services industry experience is demonstrated and robust. Explore some recent projects and contact us if you want to discuss your website design or redesign needs.

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