WESTFIELD BANK LAUNCHES NEW BRAND AND WEBSITE TO SHOW CUSTOMERS ‘WHAT BETTER BANKING’S ALL ABOUT’
Westfield Bank today announced the debut of a new branding effort represented by the tag line “What Better Banking’s All About.” Featuring bold new colors, designs, and photography, the brand will roll out across an array of regional media in late October, including print advertising, radio, television, and online communications. As part of the launch, the Bank unveiled a completely redesigned website on Tuesday, October 27.
According to Westfield Bank President and CEO James C. Hagan, the new brand captures the energy and commitment that make Westfield Bank stand apart. “Individuals and business customers in western Massachusetts and northern Connecticut certainly have a choice of banks,” said Hagan, “but not all banks are the same. Westfield Bank is unique in this area for combining a rich history of community banking, going back to our origins in 1853, with the scale and all the capabilities of bigger banks.”
The new brand was created by Westfield Bank in conjunction with Communicators Group, a Keene, New Hampshire-based branding, marketing, and advertising agency. Hagan explained, “While the look and the words of our brand position are new, it’s the position of customer support and community responsibility we’ve always taken. Communicators Group conducted extensive interviews with Bank employees, customers, and stakeholders to understand who we are, what we stand for, and where we’re coming from. Together we discovered a fresh way to talk about our long-standing values. We’ve always known that better banking is about treating people with respect, making banking simple through conveniences like weekend hours and mobile banking, and doing all we can to help them realize their dreams.”
More information about Westfield Bank is available at www.westfieldbank.com.
Westfield Bank is a federally chartered stock savings bank that is insured by the Federal Deposit Insurance Corporation (FDIC). Founded in 1853, the Bank has thirteen full-service offices in Agawam, East Longmeadow, Feeding Hills, Holyoke, Southwick, Springfield, Westfield and West Springfield, Massachusetts; and Enfield and Granby, Connecticut.