Greater Westfield Chamber of Commerce

Seminar: Powerful Online Marketing

MassMutual Learning
and Conference Center

350 Memorial Drive | Chicopee, MA 01020

Friday, May 20, 2011
8:00 – 10:30am

Member Price: $35.00
Non Member Price: $50.00
register today at www.chicopeechamber.org >

Presented by Stevens 470

In today’s online marketplace you need more than a website to be successful. In this seminar we will review today’s web standards and the features that make a good website. We will also look at the additional components needed for effective online marketing including email and social media.

Email marketing is now a standard, but are your emails effective? We will talk about the best practices in email creation and broadcast services. Social media is changing our online behavior and can be a challenge to use for business development. We will review practical ways to incorporate social media into your marketing.

8:00 - Continental Breakfast

8:30 - Program begins
This seminar will provide information as well as practical how-to advice and tips that you can implement immediately. Here are the main topics we will discuss:


The Role of Your Website in the Marketing Mix
• first impression of your company
• site design and your brand
• importance of site navigation
• marketing combined with technology

Best Practices for Website Development
• features of a content management system (CMS)
• database driven technology
• ecommerce functions
• modules, apps and add-ons

How to Improve Website Traffic
• review of natural and paid search
• most important SEO practices
• overview of paid search
• features/benefits of local search

How to Use Social Media for Marketing Your Business
• goals and objectives
• social media messaging
• social media applications
• time and resources
• marketing your social media

10:00 - Questions and Answers

Member Price: $35.00     Non Member Price: $50.00
register today at www.chicopeechamber.org >


Thanks to our sponsors:

Elms College NetLogix Health New England files/content/events/2011/onsite_computer_logo.gif

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