Greater Westfield Chamber of Commerce

Stevens 470 will hold a Build Your Brand Workshop


Your Brand in the Digital Marketplace
How is your brand, have you thought about it lately? In today's competitive marketplace,
you need to ensure that your brand is clear and recognizable. In order to maximize your
marketing and advertising investments, your brand should shine at every customer touchpoint.
Join us for a workshop to explore the concept of brand and develop methods for presenting it
throughout media channels.
During the workshop you will:
• review your brand presentation in current media channels
• clarify your business personality and brand image
• understand your target audience
• develop company messaging and client benefits
• create calls to action and paths to engagement
Workshop Format
This is hands-on, so bring your current marketing materials! We will discuss the role of your
brand in your business success and will review how to best present your brand in a variety
of media channels. We will brainstorm, explore words and messages, colors and images, brand
personality, customer benefits, calls to action, and more.

Stevens 470
470 Southampton Road
Westfield, MA 0108
November 2, 2016
1:00 – 4:00pm
Workshop Fee: $75.
Info or questions call 413.568.2660 or
For further information or questions please contact Tina Stevens at 413.568.2660, or Thank you!

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